Tobo blog

Le numérique avance à une vitesse fulgurante. Pour suivre en temps réel les études sur le numérique jeunesse, les usages par les familles, de l'intelligence de marché et les technologies émergentes, abonnez-vous à l’infolettre du Tobo Blog. Ici, c'est pas demain la veille, mais aujourd'hui.

 

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2019-04-09
Why all internet lifestyle brands look the same
Solid background? Single product shot? You must be an internet lifestyle brand. Lire la suite
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2019-04-09
Why brands are turning to Amazon Prime Video to distribute their own content
Amazon’s Prime Video Direct was initially set up as a self-serve platform to let production companies upload videos to sit alongside Amazon’s own TV shows and movies. Two years after its launch, advertisers are now starting to see it as a viable distribution tool for branded content. Lire la suite
2019-04-09
Laughter lessons from seven-year-olds
How do kids make each other laugh? New research finds that animal noises, fantastical stories and fart jokes are always good for a chuckle. Lire la suite
2019-04-09
Ubongo sees growing global demand for African content
With a goal of reaching 15 million kids, the Tanzanian prodco is prepping content to export around the world, while also addressing the region's education crisis. Lire la suite
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2019-04-08
Apple+, une nouvelle stratégie de services à valeur ajoutée : s'abonner plutôt qu'acheter
Par Jérôme Derozard, consultant et entrepreneur. Billet invité Confronté – comme les opérateurs telcos avant lui – à un ralentissement de la croissance de sa base d’utilisateurs mobiles, Apple a pr… Lire la suite
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2019-04-08
Liens Vagabonds : Apple se lance dans les médias !
A retenir cette semaine : Les débuts d’Apple dans les médias ! Lundi dernier, Apple s’est retrouvé sous le feu des projecteurs avec des annonces fracassantes ! Apple a levé le voile sur son nouveau… Lire la suite
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2019-04-08
‘Subscription Fatigue’: Nearly Half of U.S. Consumers Frustrated by Streaming Explosion, Study Finds
Streaming entertainment is smacking into the wall of the paradox of choice — and the cost to consumers of piecing multiple services together. The boom in subscription streaming services has given c… Lire la suite
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2019-04-08
How Netflix plans on owning your kids’ screen time
Inside the streaming giant’s modest-looking but no less ambitious animation studio. Lire la suite
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2019-04-08
STAC : Social Media, Television And Children
Find out more about our study of 0-16 year olds’ use of social media and television. Lire la suite
UK
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2019-04-08
The golden age of YouTube is over
The platform was built on the backs of independent creators, but now YouTube is abandoning them for more traditional content. Lire la suite
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